THE GREAT AMERICAN TURKEY CO.

When a group of investors realized that turkey could, in fact, become America's next BIG protein they called on the design firm with over 35 years of experience in brand development. slover [AND] company not only created a visual brand identity that interrupts the poultry market BUT also weighed in on the market strategy and brand positioning. Get ready to FLIP your BIRD America...

INTERACTIVE

ENVIRONMENTS

ADVERTISING

ALL

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BRANDING

EXUBERANT AND LIGHT-HEARTED, OUR STYLIZED TURKEY ICON CREATES A BIG VISUAL PRESENCE WHILE A HAND WRITTEN TYPOGRAPHIC LOGO CONVEYS WARMTH AND FAMILIARITY. THE GRAPHIC ELEMENTS HIGHLIGHTED IN THE LOGO ARE A VISUAL CONNECTION TO THE BRAND'S MAINSTAY STAPLE, TURKEY.

PACKAGING

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GOBBLE, GOBBLE IT UP! PACKAGING CONCEPTS ECHOING THE BRAND'S PLAYFUL POSITION IN THE MARKET WERE DEVELOPED FOR THE INITIAL PRODUCT LAUNCH. SIMPLE AND DELICIOUS FOOD PHOTOGRAPHY COMBINED WITH A COLORFUL PALETTE DEMANDS THE ATTENTION OF EVERY CONSUMER WALKING PAST THE DISPLAY CASE.

DESIGN

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OUR APPROACH TO BRAND DEVELOPMENT IS ALL ENCOMPASSING. ADDITIONAL (AND FUN!) ELEMENTS ARE DESIGNED TO SUPPORT THE BRAND'S STRONG VISUAL IDENTITY. THESE SMALL, BUT MEMORABLE DETAILS EXTEND THE BRAND'S PRESENCE FAR PAST ANY SUPERMARKET ENVIRONMENT IN THE CONSUMER'S MIND.

FOOD SHOW

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BOLD GRAPHIC VISUALS ENVELOPE THIS ENVIRONMENTAL SPACE FOR NOTHING SHORT OF AN EPIC PRESENTATION TO ALL PERSPECTIVE TRADE SHOW ATTENDEES. THE STAND OUT DESIGN OF THE BOOTH COMMUNICATES THE BRAND'S MESSAGE WITH THE USE OF COLORFUL TYPOGRAPHY AND GRAPHICS.

VISION

BIG BIRD? EVEN BIGGER IDEAS! PRODUCT LINE EXTENSIONS WITH INNOVATIVE PACKAGING CONCEPTS WERE DEVELOPED AS PART OF THE BRAND'S COMMITMENT TO UTILIZE THE WHOLE BIRD WITH A FOCUS ON EASE OF PREPARATION FOR CONSUMERS.